Hi there!
I'm Sasha Nikitin —
a Product Designer
7 years of experience in ux and product design, with expertise in building social features and communication systems
Projects
TECHNO —
A Quiz Mini-App for Yandex
The Challenge
The goal was to create an engaging and intuitive quiz mini-app with diverse gameplay mechanics and a vibrant, eye-catching visual design that would captivate users.
The Solution
I designed a seamless user flow for completing quizzes, architecting the core question-and-answer system and implementing a variety of interactive quest types. To maximize user engagement, I integrated a competitive leaderboard and developed an overarching global adventure map, bringing it to life through close collaboration with illustrators.
The goal was to create an engaging and intuitive quiz mini-app with diverse gameplay mechanics and a vibrant, eye-catching visual design that would captivate users.
The Solution
I designed a seamless user flow for completing quizzes, architecting the core question-and-answer system and implementing a variety of interactive quest types. To maximize user engagement, I integrated a competitive leaderboard and developed an overarching global adventure map, bringing it to life through close collaboration with illustrators.
War Robots —
Mech Shooter
The Challenge
My focus was on enhancing player retention through new social features and boosting revenue by designing monetization mechanics. A key secondary objective was to optimize the design system to accelerate the team's workflow.
The Solution
To address these goals, I designed and implemented a suite of social features—including Friends, Clans, Lobbies, and Chat—to foster community and increase engagement. On the monetization front, I developed key mechanics such as Bingo, a Fortune Wheel, a Login Calendar, and a Currency Bank. Furthermore, I led a major overhaul of the design system, restructuring 50 feature files into 25 by categorizing them into Meta UI, Battle UI, and a core Design System. This was supported by introducing a version and branching system. The effort also included creating and systematizing a library of 700+ icons for game designers and refining over 50 button variations to ensure consistency and efficiency.
My focus was on enhancing player retention through new social features and boosting revenue by designing monetization mechanics. A key secondary objective was to optimize the design system to accelerate the team's workflow.
The Solution
To address these goals, I designed and implemented a suite of social features—including Friends, Clans, Lobbies, and Chat—to foster community and increase engagement. On the monetization front, I developed key mechanics such as Bingo, a Fortune Wheel, a Login Calendar, and a Currency Bank. Furthermore, I led a major overhaul of the design system, restructuring 50 feature files into 25 by categorizing them into Meta UI, Battle UI, and a core Design System. This was supported by introducing a version and branching system. The effort also included creating and systematizing a library of 700+ icons for game designers and refining over 50 button variations to ensure consistency and efficiency.
AnnNigm —
Glucose Dynamics Tracker
The Challenge
To design a Bluetooth-connected glucose monitoring system that ensures instant data processing and provides a user-friendly interface for daily use.
The Solution
I designed an intuitive interface featuring real-time glucose readings, a dynamic trends graph, and a historical data calendar, all optimized for seamless daily monitoring.
To design a Bluetooth-connected glucose monitoring system that ensures instant data processing and provides a user-friendly interface for daily use.
The Solution
I designed an intuitive interface featuring real-time glucose readings, a dynamic trends graph, and a historical data calendar, all optimized for seamless daily monitoring.
Meera Messenger —
Private Messenger
The Challenge
To design a full-featured messenger for iOS and Android from the ground up, ensuring stable performance for all core communication scenarios.
The Solution
I designed the complete user experience, from onboarding and chat lists to high-quality audio and video calls. The application supports group chats for up to 50 users, channels, and over 20 different message types to facilitate rich and versatile communication.
To design a full-featured messenger for iOS and Android from the ground up, ensuring stable performance for all core communication scenarios.
The Solution
I designed the complete user experience, from onboarding and chat lists to high-quality audio and video calls. The application supports group chats for up to 50 users, channels, and over 20 different message types to facilitate rich and versatile communication.
Noomeera —
Social Network
The Challenge
The project's primary goal was to increase user retention by enhancing communication features and redesigning the news feed to be more engaging.
The Solution
I led a comprehensive redesign of the news feed and introduced a new engagement-focused comments system with likes. To foster deeper connections, I expanded the core messaging experience by developing personal and group chats. Furthermore, I designed and implemented key features to improve discoverability and control, including universal search for content and users, channels, a flexible notification system, and granular privacy settings.
The project's primary goal was to increase user retention by enhancing communication features and redesigning the news feed to be more engaging.
The Solution
I led a comprehensive redesign of the news feed and introduced a new engagement-focused comments system with likes. To foster deeper connections, I expanded the core messaging experience by developing personal and group chats. Furthermore, I designed and implemented key features to improve discoverability and control, including universal search for content and users, channels, a flexible notification system, and granular privacy settings.
Work Experience
my.games
2022 — Present
Designed complex features, evolved the design system, and collaborated closely with game designers. Prepared assets for Unity engine.
Designed complex features, evolved the design system, and collaborated closely with game designers. Prepared assets for Unity engine.
noomeera
2020 — 2022
Executed end-to-end design of a social network and messenger for iOS/Android: from market research and prototyping to testing and Figma migration.
Executed end-to-end design of a social network and messenger for iOS/Android: from market research and prototyping to testing and Figma migration.
sibdev
2018 — 2022
Led a team of designers, created web layouts and interfaces. Delivered client projects and redesigned the studio website. Organized a series of IT meetups.
Led a team of designers, created web layouts and interfaces. Delivered client projects and redesigned the studio website. Organized a series of IT meetups.
Contacts